What is a Self-Service Kiosk
Visitors come to your attraction for a great experience. Automated ticketing kiosks allow guests to get tickets more quickly and return to the attractions they came to see.
Self-service kiosks are a more attractive option than ever for guests at various attractions, such as theme parks, zoos, and aquariums. These easy-to-use and operate kiosks allow visitors to purchase tickets, order food, and make reservations without waiting for other customers.
Kiosks can help staff focus on high-touch, high-value tasks, such as customer service, attraction and activity guidance, and overall guest assistance. Reducing wait times sets the tone for a positive and engaging experience from the moment customers arrive.
Benefits of Implementing Self-Service Kiosk
Enhancing Guest Experience
Your customers’ top priority is seeing the attractions you have built for them. They want to ride the big water slide or be amazed at sea creatures. For everything else, they want convenience and efficiency.
Self-service kiosks show guests all the options they need to see and make it easy to choose. And they don’t have to wait in line. When families arrive at a zoo or theme park, the kids are excited and ready to see the animals or ride the rides. Self-service kiosks can get them in the door so they can enjoy the attractions more quickly.
Additional Revenue Streams
Studies have shown that kiosks increase the average ticket sales—and it’s not a negligible amount. Using kiosks can increase your sales by up to 30%! Kiosks can suggest additional products and services, such as the benefits of upgrading to VIP passes or recommending show tickets.
Self-service kiosks are your most reliable cross-promotion tool because they never forget to ask for the sale. They will highlight special offers and packages during the purchase process every single time. Kiosks also encourage your customers to make impulse purchases through attractive displays which your guests spend more on-site.
Line Busting in Crowded Attractions
Peak times are when you will most clearly see a kiosk’s benefits. Through strategic positioning, kiosks can distribute crowds by providing multiple points of sale. Kiosks provide a quicker service option, allowing your business to serve more customers in less time. By spreading out kiosks you can alleviate congestion in key points of your business.
Additionally, self-service kiosks process transactions faster.
Operational Efficiency for Parks, Zoos, and Aquariums
One of the primary benefits businesses realize from deploying self-service kiosks is the ability to better manage labor costs. You no longer need to pay an employee to stand in a booth all day, even if there are only a few customers around. Your employees benefit by being freed up to perform higher-impact work.
In the information age, data is gold. Self-service kiosks make it easy to collect real-time information on who is visiting your park and what they want to buy. The tough modern kiosks can handle large volumes and bad weather and keep sending you valuable information without constant maintenance.
Why Use Kiosks at Your Attraction
Every day, more business owners recognize the advantages of self-service options. Guests now expect to be able to use them as well. Self-service kiosks streamline high-traffic areas such as ticketing and food and beverage locations.
- Self-Service Options – Ticketing kiosks empower customers to control their experience by independently buying tickets, making reservations, and printing tickets or passes.
- User-Friendly Interfaces – Intuitive, user-friendly interfaces guide customers through ticketing with clear instructions, touchscreens, and visual cues that make it simple for users to navigate options and enter information.
- Payment Integration – Self-service kiosks enable customers to make safe transactions using almost all payment methods, such as debit cards, credit cards, and gift cards.
How Will Self-Service Kiosks Impact Your Business
All businesses are feeling the pressure of inflation. How do you keep costs down and still serve your guests quickly?
The answer is self-service kiosks. You want to give your guests an experience they will remember, not make them stand in line all day. You want your employees to have meaningful work that will keep them engaged.
Kiosks can improve customer experience, ease congestion, increase sales, and decrease costs. Would spending 13 minutes learning how kiosks can impact your business be unreasonable? Click here to schedule a one-on-one demonstration tailored just for you.
